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Event Description:
Iain Pearson, Executive Director at Age Concern, a charity that helps adults to live well and age well, will deliver a presentation to illustrate how the non-profit considers marketing and public relations as crucial ingredients to its future success.

Iain has lead responsibility for public relations and marketing and has worked at the charity for six years. During his time Iain has secured over £8.6 million of funding through a range of successful tenders, grants and collaborations.

Book your place through Eventbrite: https://www.eventbrite.co.uk/e/age-concern-central-lancashire-rebrand-and-launch-tickets-42072422749

His presentation will cover:
– Pop quiz and what Age Concern does
– Marketing and the third sector
– Age Concerns’ brand challenges
– Phase one – the re-brand process
– The new brand
– Digital transformation, the journey begins
– Age Concern and public relations

At the end of the event there will be time for Question and Answers
Registration and networking is from 6pm, the session starts at 6.30pm and finishes at 8pm.

For more information please contact CAHolliday1@uclan.ac.uk or Tel: +44(0)1772 894609.

Event Location:
Harrington Lecture Theatre, Adelphi Street, University of Central Lancashire, Preston, PR1 7DR

Event Date:
Thursday 8 March 2018, 6pm- 8pm

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