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Three Lancashire businesses are taking on the big online perfume stores with the new House of Astley e-commerce site which was launched in late August. Shout Leyland member Roger England has joined forces with a Chorley-based web developer and Preston perfume wholesaler to create a new web site featuring over 1,000 products, including authentic women’s perfumes and men’s fragrances from brands such as Calvin Klein, Aramis, Paul Smith and Yves Saint Laurent, plus exclusive Mason Pearson hairbrushes.

As many of you know, Roger has worked in digital marketing for many years, helping his clients grow businesses online through more effective SEO. So, when the opportunity arose to be involved in launching his own business online, he knew he had the skills to make it a success. Whilst meeting with a local perfume wholesaler, it was clear that each partner could bring something to the partnership; web development, digital marketing and product supply plus fulfilment. The business name took its inspiration from Astley Hall, a Jacobean Grade 1 listed historic house in Chorley, Lancashire.

All products are despatched direct from a central Preston warehouse. House of Astley use Royal Mail’s 48Hour service, meaning customers will receive goods quickly and securely. In addition, the site offers gift sets and exclusive Mason Pearson hairbrushes. Delivery is free for all orders over £30.

To mark its launch, House of Astley is giving an exclusive offer to all Shout members. Get 12% off all products until 31st December – just visit www.houseofastley.co.uk and use voucher code Shout12 when you checkout.

House of Astley co-founder Roger England says:

“House of Astley is driven by the desire to provide customers with authentic fragrances and quality haircare products at highly competitive prices. The House of Astley web site is a constantly evolving platform and we will be responding to customer feedback in order to provide a site that delivers great customer experience as well as top-value perfumes and accessories.”

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